This year’s award will feature two categories: Most Valuable Professional, which will highlight exceptional technical talent, and Most Valuable Product, which will honour the region’s most innovative products.
New this year, winners of both categories will be announced at Campaign’s Game Changers event in Singapore on October 22, 2024. This year’s theme for Tech MVP and Game Changers is ‘Transformational Technology for Tomorrow’s Marketers.’
Winners of the Most Valuable Product category will have the opportunity to present their products on stage at Game Changers to an audience of brand marketers.
The Most Valuable Professional list is open to individuals who hold a technical role and are central to developing technology for their business. We’re looking for individuals who work at agencies, platforms, publishers, tech suppliers and startups. MVPs should possess deep technical knowledge and ability and be passionate about helping to drive the industry forward.
For the Most Valuable Product recognition, businesses involved in advertising and marketing in APAC are invited to submit products developed in the Asia-Pacific region that demonstrate originality, scalability, and business success.
Most Valuable Professional: FAQs
Eligibility details
To be considered for Most Valuable Professional, nominees must meet the following criteria: must be based in Asia-Pacific.
Must hold a technical role or be central to developing technology for their business.
Must demonstrate deep technical knowledge, ability, and passion for elevating the industry. Further criteria are below.
Must work at one of the following: agency/consultancy, brand, platform, publisher, tech supplier or startup. If a tech supplier or startup, the business must provide a service to the marketing, advertising and communications industry.
For this list, we will define a startup as a business with no more than 100 employees in early-stage growth.
Important notes
Individuals can nominate themselves or be nominated by a co-worker/manager.
Neither age nor job seniority will be factored into this list. We are open to nominations from tech stars in junior roles to heads of departments, so long as the individual can prove their success thus far and a trajectory for further growth.
We want a list that celebrates a diversity of talent and markets, so we encourage companies to spotlight their diverse talent from across the region, including women and those from different racial and ethnic backgrounds.
There’s no limit to how many individuals a company can nominate for Most Valuable Professional.
We will not rule out choosing more than one candidate from a given company for the final list if they prove exceptional.
We will consider candidates appearing in other Campaign Asia-Pacific listings, such as 40 Under 40, Women to Watch, and the Asia-Pacific Power List, as long as they meet the criteria above.
Deadlines and judging process
Deadlines for nominations to both lists are as follows:
Early-bird deadline: Tuesday, August 20
Regular deadline: Tuesday, August 27
Late-entry deadline: Tuesday, September 3
On all dates, entries will be accepted until 23:59 SG/HK (GMT+8)
The entry fee includes a one-year subscription to Campaign Asia-Pacific, which can be assigned to either the nominee or the nominator. You can find more details about membership benefits here. If you have any questions, contact [email protected]. Following the nomination, our membership manager will follow up with you to arrange the membership for Campaign Asia.
Once nominations have closed, the entries will be judged by a jury of senior tech talent covering the industry’s breadth. Details of the jury will be announced next week.
After several rounds of judging, those selected as the most exceptional technical talent will be honoured with profiles to be featured on Campaign Asia-Pacific and shared across our social channels.
What to prepare for your submission and entry prices
The nomination form will ask you to provide the following:
Basic details about yourself and the nominee.
The nominee’s backstory (200 words).
The answers to four critical questions about the nominee (300 words each). Comments/endorsements from supervisors, colleagues and clients (300 words).
A recent high-resolution photo of the nominee (at least 1200×800 pixels at 72 dpi).
Credit card payment of the entry fee, which is US$309 for each submission at the early-bird rate (August 20), US$395 at the regular rate (August 27), and US$449 at the late-entry rate (September 3).
Address and contact details for the person receiving the Campaign membership.
We highly recommend that you prepare your answers before you fill out the nomination form because you won’t be able to save your work in the nomination form and return it later. Download this Word document to help you prepare so that you can easily copy and paste it into the nomination form.
Note: You may flag confidential information in [square brackets] and highlight it in yellow. We ask that you only flag the specific information that we need to keep confidential rather than the entire entry or significant parts since we will rely on this information to compile a meaningful profile of any nominee that makes the cut.
MVProfessional nomination form
Still got questions?
Send them to [email protected], [email protected], [email protected] and [email protected]. We will help as soon as possible.
Good luck!
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