Watch the ad here
WASHINGTON, D.C. – MoveOn Political Action, Working Families Party National PAC, and Future Forward (FF PAC) have a seven-figure swing-state digital ad campaign to run during the last week of the presidential campaign. The ad is airing in all seven battleground states, including Michigan and Pennsylvania, and the campaign will reach late-deciding, less political, working-class voters on streaming services and YouTube. The targets also include the third-party-curious voters that MoveOn has communicated to this entire cycle. The ad, “Backs,” delivers a pro-Harris message about Kamala Harris standing up to big corporations to lower prices for hardworking people and their families.
“As we close in on Election Day, Kamala Harris and Tim Walz are building tremendous momentum by offering voters a clear vision that presents a new way forward and an optimistic contrast from the chaos of a second Trump term,” said Rahna Epting, Executive Director of MoveOn. “This ad delivers a critical closing argument to working people that Harris can be counted on for delivering lower prices, more affordable health care, and making corporations pay their fair share. In the final stage of the race, we are leveraging every tool available to us to reach battleground voters, including those considering third-party spoiler candidates.”
“This election is a choice between two very different futures. Either we can have a future that subsidizes the luxuries of billionaires and CEOs, or we can have a future where working people have every chance to succeed,” said Maurice Mitchell, National Director of the Working Families Party. “As an independent political party that fights for working people, we know what’s at stake in this election. That’s why we’re working tirelessly down the final stretch to ensure that Kamala Harris is victorious.”
“The proof is clear. Kamala Harris will have people’s back – standing up to the big corporations and the super wealthy to end the price gouging and lower costs for working people,” said Chauncey McLean, President of FF PAC. “People know that big corporations are making them work more and pay more so they can profit more. Donald Trump will help them do it. These ads show how Kamala Harris will fight back and stand up for working people.”
The 30-second script for “Backs” is below:
Most of us work hard to care for the people we love and build a better life.
But corporations are making record profits, getting richer off our backs, while we work harder.
Kamala Harris will make sure we keep more of what we earn – cracking down on price gouging, lowering the cost of housing and prescription drugs, and making the rich pay their fair share in taxes.
Vote Kamala Harris. She’s with us. Not with them.
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MoveOn is celebrating 25 years of people-powered progress this year. For more than a generation, MoveOn has built independent political power and mobilized the left to elect Democrats and enact progressive change. MoveOn is a bulwark against the radical right, channeling our collective voices to drive progressive foreign policy, protect democracy, and advance justice for all.
