“I definitely feel men are becoming more confident in what they’re wearing,” says celebrity stylist Jay Hines, who has styled Barry Keoghan, Mads Mikkelsen, Chiwetel Ejiofor, Josh O’Connor, Willem Dafoe, Matt Smith and Daniel Caesar. “A lot of straight men are diving into silhouettes they previously may have considered feminine. But a bit of gender fluidity with clients that may not be used to it introduces them to a world of different styles and silhouettes. I think once a lot of people see the clothes on them, the confidence starts to brew from there.”