SATURDAY AM: Disney/Pixar’s Inside Out 2 continues to keep the box office alive with what’s shaping up to be a record second weekend for an animated movie per industry sources with $98M+ after $30M Friday, beating Illumination/Universal’s Super Mario Bros Movie ($92.3M). Studios will report their official figures later this morning. At this level, some rival distributors believe Inside Out 2 could get closer to $600M.
This is the first time since the second weekend of Barbie (July 28-30) that a movie’s second weekend has exceeded $90M+, and Inside Out 2‘s sophomore frame even beats Mattel’s American girl which did $93M. Last year Barbie and Super Mario Bros were the only movies to post second weekends of $90M+.
The entire marketplace looks to be around $147M this weekend, which is 35% ahead of the same weekend a year ago.
Boats are rising: Sony’s Bad Boys: Ride or Die at 3,781 theaters posted a third Friday of $5.3M, -37% with an eye on $18.6M third weekend, -45%, and a running total of $146.7M. End game is around $180M per sources. Not shabby. Bad Boys for Life finaled at $206.3M.
Focus Features’ The Bikeriders booked at 2,665 theaters after a $4M Friday and B CinemaScore and 73% positive Comscore/Screen Engine PostTrak is close to $10M, but between $9.5M-$9.7M in No. 3. It would be nice if this moody, Scorsese-like motorcycle bad boy movie could hit double digits at 2,665 theaters. When Focus took over the marketing from Disney, I hear that the Universal classic label put the focus no Austin Butler and Tom Hardy; the movie’s campaign at the Mouse House being built around Jodie Comer (who sublimely puts on an Illinois accent in this film as the tortured wife to Butler’s reckless, but sensitive, motorcycle gang member). Bikeriders is mostly popular in the West. Men showed up strong at 62% with half of those who bought tickets between 18-34 and 32% over 45. Diversity demos were 60% Caucasian, 22% Latino or Hispanic, 6% Black and 6% Asian. Highest grossing venue is AMC Burbank with close to $17K so far.
Vertical Entertainment/Miramax’s The Exorcism, which is on an 18-day window, taking advantage of the absent of product before it gets really crowded this summer, posted around $930K yesterday with a $2M-$2.2M take in 7th place at 2,240. The Russell Crowe movie gets a D CinemaScore, 38% positive on PostTrak (eeks) with 58% men who dared buy tickets, and 64% of the 18-34 year old demo showing up. Largest demo were 18-24 year olds at 39%. Diversity demos are 37% Caucasian, 32% Latino and Hispanic, 16% Black and 11% Asian. The movie is playing best in West and South Central with the AMC Fresh Meadows in NY the pic’s top ticket seller at close to $3k.
More..
FRIDAY PM: Whoever wrote that the theatrical business is dead may want to run a correction as Disney/Pixar’s Inside Out 2 is potentially headed to a historic second weekend for an animated movie, topping Illumination/Universal’s Super Mario Bros Movie‘s $92.3M.
Rival projections see $95 million for the second frame of the Kelsey Mann-directed sequel, while insiders see $85M-$90M+ after a $28M-$30M Friday at 4,400 locations. Today’s till alone will propel the sequel to become the highest-grossing movie YTD leaving Dune: Part Two in the dust ($282.1M domestic).
RELATED: Breaking Baz Exclusive: Filmmaker Jeff Nichols On The Sexual Tension At Heart Of ‘The Bikeriders’ Movie Involving A “Love Triangle” Played By Austin Butler, Jodie Comer & Tom Hardy
At that level, Inside Out 2 looks to post the best second weekend for any Disney animated release, besting Frozen 2‘s $85.9M and Incredibles 2‘s $80.3M.
RELATED: How Billy Bob Thornton’s ‘Sling Blade’ Lit An Auteur’s Path For ‘The Bikeriders’ Jeff Nichols: The Film That Lit My Fuse
Inside Out 2 ended its first week with $254.7M, and after this weekend its running total will shoot to $339.7M-$344.7M. Yesterday’s cash repped a Thursday record for Pixar at $19.2M, ahead of Finding Dory ($17.4M) and Incredibles 2 ($16.3M). The worldwide running total for Inside Out 2 through yesterday is $481.1M.
Sony’s Bad Boys: Ride or Die holds on to second place with $16M, -53%, for a running total of $144.1M. That hold is in the vicinity of Bad Boys for Life‘s third weekend of -48%. By Sunday the Will Smith and Martin Lawrence fourthquel will be trailing about $4M behind Bad Boys for Life at the same point in time. Friday’s take is $4.6M at 3,781 venues.
RELATED: ‘The Bikeriders’ Trailer: Austin Butler, Jodie Comer & Tom Hardy Get Their Motors’ Runnin’
Third goes to Regency/Focus Features’ The Bikeriders at 2,641 theaters with a $3.8M Friday, including $1.45M advance screenings and Thursday previews for a $9M opening. Focus covered 50% of the $30M-$40M production cost and is on the hook for P&A. The Jeff Nichols-directed movie is expected to open between $8M-$10M. Focus took over distribution of the movie after Bikeriders was parked at Disney; the pic dated for the first weekend of December. Disney fumbled the brilliant, sci-fi movie The Creator, releasing the Gareth Edwards-directed epic during the actors strike where it finaled at $40.8M with Regency driving Bikeriders over to Uni’s classic label which released Nichols’ Loving to a Cannes Film Festival premiere and Lead Actress Oscar nom for Ruth Negga. Bikeriders is 82% certified fresh on Rotten Tomatoes with critics, and currently 77% with audiences.
Sony’s The Garfield Movie at 3,013 theaters is seeing a fifth Friday of $1.3M and fifth weekend of $4M, -16% and a running total by Sunday of $85.5M.
20th Century Studios/Disney’s The Kingdom of the Planet of the Apes at 2,410 theaters is posting a seventh Friday of $1M, seventh weekend of $3.75M, -32%, and running total of $164.5M. As we reported, the Wes Ball-directed new iteration already surpassed Matt Reeves’ previous chapter, War for the Planet of the Apes which ended its U.S./Canada run at $146.88M.
Outside the top 5 is Vertical Entertainment’s widest release ever, the Russell Crowe genre movie The Exorcism, financed by Miramax, at 2,240 theaters. Slammed with a 32% Rotten Tomatoes critics score and 50% audience, the movie is looking at an $800K Friday, $1.85M 3-day per industry estimates. I hear in regards to the economics of the pic for Vertical, it’s a low threshold, nothing to lose their shirt over. I understand those polled believed it was a sequel to Crowe’s genre movie from last year, The Pope’s Exorcist, however, he’s not playing a priest in this movie, but a troubled actor.