Adobe and Microsoft are joining forces to empower marketers with cutting-edge generative AI capabilities integrated directly into their workflow. This partnership will connect the power of Adobe’s Experience Cloud with Microsoft’s Copilot, bringing AI-driven insights and automations to key Microsoft 365 apps like Outlook, Teams, and Word.
The marketing world is highly complex, with specialists juggling multiple roles and toolsets for design, campaign management, data analysis, and more. This fragmented environment leads to siloed work, misalignment, and lost productivity, Adobe says.
Adobe and Microsoft aim to solve these challenges by infusing AI into marketers’ day-to-day activities. Their initial focus is streamlining campaign creation and management across disparate teams and data sources. Envisioned capabilities include:
Insights in the flow of work: Copilot embedded in Microsoft 365 will surface real-time campaign analytics from Adobe Analytics and project management details from Adobe Workfront, combined with Dynamics 365 data. Marketers can quickly check campaign performance, approval statuses and next actions – all without leaving Outlook or Word.
Content creation with relevant context: Copilot will leverage Adobe’s generative AI systems like Firefly to assist with text, imagery, and layout – powered by the latest marketing data. Content can be directly published to web and mobile from within Word.
Automated notifications: Using workflow signals from Adobe Workfront, the integrated experience will notify teams about key milestones, feedback requests, and project updates across Microsoft 365 apps.
“The demand for personalised content across social media, mobile and other fast-moving channels has been exploding, pushing marketers to drive greater efficiency and productivity in their everyday work,” said Amit Ahuja, senior vice president, Digital Experience Business at Adobe. “Marketers spend a great deal of their day working across Adobe and Microsoft applications, and the partnership provides a unique offering for marketing teams, streamlining daily tasks across planning, collaboration, and campaign execution.”
